Activplant Selects High Road to drive North American public relations
LONDON, ONTARIO - August 3, 2005 - High Road Communications today announced that Activplant, the standard in performance management solutions for the world’s leading manufacturers, has chosen High Road to lead its North American public relations program. As agency of record, High Road will raise awareness of the company and its flagship product, Activplant Performance Management Solution (APMS), with media and industry analysts across North America.
"Activplant is poised for significant growth and we are confident that High Road will help us to achieve valuable mindshare with key industry influencers," said Dennis Cocco, president and CEO, Activplant. "With its strategic guidance and strong relationships with media and analysts, High Road will be a key partner for Activplant in the months ahead."
High Road will provide Activplant with strategic public relations support, media and industry analyst relations as well as support at trade shows and speaking forums. The company will also promote Activplant’s solution deployments with leading manufacturers such as Toyota, DaimlerChrysler, Weyerhaeuser and many other Fortune 1000 companies.
"Activplant is the standard in the manufacturing intelligence space and continues to outpace its competitors in delivering proven performance management solutions to the world’s most admired manufacturers," said Mia Wedgbury, managing partner and co-founder, High Road Communications. "Activplant has an amazing story to tell, and we are proud to be selected as its strategic partner to drive awareness of the company in key markets across North America."
About High Road Communications Inc. With offices in Toronto, Ottawa, Montreal and Vancouver, High Road Communications is Canada’s largest and most experienced public relations agency dedicated exclusively to serving technology and digital lifestyle companies. For more information please visit www.highroad.com
About Activplant
An enterprise manufacturing intelligence market leader, Activplant’s Performance Management System has set the standard in operational excellence within the world’s largest and most admired manufacturers. Aimed at high-volume, high-automation plants, Activplant’s solution consolidates plant floor data into relevant real-time and historical information, enabling productivity gains by optimizing product, people, equipment and processes. With Activplant solutions, plant managers and manufacturing executives can focus on the key issues in their facilities that ultimately improve product quality, accelerate new product launches and drive performance gains. Activplant is a privately held company based in London, Ontario. For more information please visit www.activplant.com.
For more information, contact:
Donna Araujo
High Road Communications
T: 416.644.2283
E: daraujo@highroad.com
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